Brought to life via online videos, banners and tactical print, the Driven by What We Love campaign showcased the real-life bonds that form when auto dealers and Ally sales reps love what they do and go beyond the typical business relationship. Whenever possible we stressed the real over the posed and the unusual over the typical. The end result was anything but typical of the category and had enormous breakthrough in the category.
Dealers were led into the stories from online media and social postings.
Samples from the landing pages where all the dealer stories live. Shown in chunkcs here, they were vertical, scrolling experiences with videos at the bottom.
At the bottom of each individual story were links to view more.
Print was one more way to showcase the real life relationship stories in full page and spread trade pubs.