An advertising campaign for Buff USA. Buff makes a stretchy tube of fabric that can be worn on your head, face, neck and in a multitude of ways to protect against sun, wind, cold and bugs. Buffs are loved by enthusiasts of fishing, hunting, skiing, motorcycling, and just about any other sport you can imagine. The campaign idea had to be versatile enough to work in all of those worlds.
The first ad featuring the "FLY YOUR ______ FLAG" headline structure.