One of a collection of mood boards created to take brand attributes and express them as graphic reference.
A series of graphic experiements were done to take the chosen mood board into something closer to a real life execution.
The feeling of performance and the visual idea of fabric and thread came together in intersections of shape and color.
Several rounds of "intersection" experiements were done. A new graphic toolkit combined with the right photography attempted to convey equal parts performance and joy.
The look was eveolved to an extreme. 

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