Creative Direction and Design
Creative Direction and Design
An advertising campaign for Buff USA. Buff makes a stretchy tube of fabric that can be worn on your head, face, neck and in a multitude of ways to protect against sun, wind, cold and bugs. Buffs are loved by enthusiasts of fishing, hunting, skiing, motorcycling, and just about any other sport you can imagine. The campaign idea had to be versatile enough to work in all of those worlds and speak to the unique and expressive (fly your freak flag) nature of the product.
Print ad for outdoor adventure publication
Print ad for ski/snowboard trade publication
Print ad for fishing publication
Print ad for ski publication
Trade show wall
Catalog cover
Catalog intro spread
Trade show wall