Creative Direction and Design
Creative Direction and Design
The client challenge: encourage people to support a city plan that asks building owners to switch to water-free urinals and toilets. Our solution was a forgivably obscene catchphrase. Included were urinal and toilet installations with loud-mouthed voice overs that can be silenced by hitting a button, outdoor targeted at key building sites and a Facebook app that pinpointed where buildings had gone water-free.